Digital Marketing Priorities: #2 Web Site

You absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners.

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What should be your digital marketing priorities in 2012?

With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog ( over the past couple years.

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How do you forecast your website’s ad revenue?

If you’re going to forecase your website’s growth in reach and traffic, you might as well go one step further and forecast what it’ll bring in with online advertising. FYI, I’m director of Internet at Corus Quebec, a Quebec province based radio broadcaster, and it’s my job to maintain online contente, developpement and sales. It’s also my job to set budget including ad revenues and appropriately adjust monthly revenu forecasts.

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