value

How to increase value to the ad impression

Last February I attended IAB’s Annual Leadership Meeting in Miami. One of the speakers that held my attention the most was Dr.Magid Abraham, President, CEO and co-founder of comScore. His presentation focused on the how CPMs have never gone up since online advertising began and that with our current model (note the recent talk by many on the death of the page view: AdAge, Mitch Joel and Doug Weaver to name but 3) it is impossible to increase the value of the ad impression as we know it.

Read More