Je me suis fait posé la question récemment par une agence de publicité de Montréal : « Outre ComScore, y’at-il un autre fournisseur pour obtenir les investissements publicitaires Internet? Si oui lequel et selon toi lequel est plus fiable. »
Lire la suiteOn parle beaucoup de la révolution numérique que vit les médias, les bouleversements, la baisse de lectorat / d’auditoire… Qu’en est-il vraiment? Les médias traditionnels ne sont pas morts. Ils ne sont pas aussi forts qu’ils ont déjà été, mais ils occupent toujours une place très importante.
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