share of voice

Cours intensif en publicité et marketing interactif

2010/11/01 Samuel-f Parent Mesure, Mobile, Moteurs de recherche, Vidéo, Pub d'Affichage Numérique (display), Ciblage Publicitaire, Jeux vidéos, Formation, Investissements médias, IAB Canada, Publicité, Marketing par courriel

Le 25 novembre prochain, j’aurai le privilège de donner la formation d’IAB Canada en publicité et marketing Interactif. J’ai donné cette formation en français et en anglais à plusieurs occasions déjà et c’est toujours une journée passionnante pour moi, une journée d’apprentissage pour tous en m’incluant.

La part du bruit (SOV), est-ce important en ligne?

2010/03/23 Samuel-f Parent Médias Traditionnels, Télévision, Radio, IAB Canada, Quotidiens, Publicité, Magazines, Titan Interactif, Affichage Extérieur

Un ami et collègue en agence de publicité m’a demandé récemment mon opinion afin de l’aider à mieux revenir à son client qui lui demande sans cesse quel a été sa part du bruit publicitaire sur un site ou pour l’ensemble d’une campagne – nous parlons ici de publicité d’affichage sur Internet

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