reach

Performance Indicators : Radio

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one "Traditional media performance indicators" (20 January 2010), however this one is segmented in that we’ll discuss only radio in this post. Others will follow to cover individually television, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Radio a bit:

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How do you forecast your Website’s traffic?

As a publisher, I have to plan for the future of the websites under my responsibility. I need to have an idea of how big they’ll get, or if they’ll shrink. I need to know if there’s a seasonal issue I need to account for when reviewing hosting & streaming agreements. I need to also be able to have an idea of what kind of revenu my sites can bring in if they grow, and by how much.

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Traditional media performance indicators

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.

Read More