Y’a-t-il, en marketing ou en publicité, une vrai différence entre les médias traditionnels et le numérique?
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Y’a-t-il, en marketing ou en publicité, une vrai différence entre les médias traditionnels et le numérique?
Lire la suiteInternet en 2014 au Québec représente 679,6 $ millions et a augmenté de 14% par rapport à 2013 tandis que la télévision à elle baissé de 18% entre 2013 et 2014 pour arriver à 574,3$ millions en 2014.
Lire la suiteComment fait-on pour mesurer sa publicité native et contenu marketing? Comment fait-on pour mesurer la performance de chacun de nos éléments si ne sont pas nécessairement servi à partir d’un outil central qui nous permet d’en produire des rapports?
Lire la suiteIl y a au moins 3 types de publicité native en contenu de marques. J’y ai fait référence dans mon dernier billet lorsque j’expliquais la forme la plus évidente de publicité native qui est le publireportage que nous connaissons depuis fort longtemps.
Lire la suiteDepuis un an maintenant nous entendons parler de la publicité native (native advertising). J’ai passé les premiers mois de l’an dernier à tenter de comprendre de quoi il s’agissait car chaque explication que j’investiguai était différente de la précédente. Mais j’ai fini par y voir claire. Il s’agit de publicité, donc de marketing payé, pas de marketing contrôlé ou mérité.
Lire la suiteSi vous lisez certain des mêmes flux de nouvelles en marketing ou publicité numérique que moi, on se fait bombarder d’articles et opinions sur le marketing par le contenu, la publicité native, le contenu de marques, etc. Chacun traite de quelque chose de différent, à chaque fois, ce qui contribue brouiller les eaux et rendre […]
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