Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further!
Read MoreWhat are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
Read MoreThe number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Read More20 odd years ago, I was personally beginning in this industry. I read every trade publication I could get my hands on; from cover to cover (there were no blogs or even industry specific websites then). I recall quite clearly that advertisers and ad agency marketers all had one particular goal in mind: better targeting / pinpointing of the consumer to achieve better ROI on their marketing campaigns and ultimately avoid media wastage. Back then, advertisers were already squeezing their agencies for all they could and agencies were seeking efficiencies wherever they could find them. We still hear this particular desire today.
Read MoreThis post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online.
Read MoreA friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here.
Read MoreWe talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.
Read MoreWhat is the best pricing structure and value of the space on a 50″ plasma video board in a University satellite campus lobby (see demographics/add’l info in question details)?
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