online

The difference between Yellow Pages and other traditional media

There is a significantly different way in which Yellow Pages companies’ worldwide view the Internet, mobile and all interactive platforms than the way that traditional media companies view them.
This difference just came to me today as I was attending the Borrell Associates Local Online Advertising Conference listening to the directories’ panel discussion that followed the newspaper, radio and television panels. Just to disclose everything, I’m an online guy first and foremost and I work for a radio group – I’ve worked for 3 actually in the past 8 years.

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Interactive or Digital ?

Interactive or Digital ?

I bring forth this debate I’ve been having offline with various people because I do not feel anyone else bring it.

For starters, I consider myself a marketer, a communicator, an Internet media specialist. So I view this debate from a marketing and media standpoint. For me it’s a question of using the right word for the right intention (definition). I also hear a lot off people interchanging them which to me clearly indicates who “gets it” and who “doesn’t.”

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