What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
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newspaper
What are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
Read MoreThe number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Read MoreIs Share of Voice important in online advertising?
2010/02/13 Samuel-f Parent IAB Canada, Traditional media, Television, Newspapers, Magazines, Radio, Out Of Home, Advertising, Measurement
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here.
Read MoreSocial Media performance and stats
2009/11/20 Samuel-f Parent Advertising, Measurement, Mobile Marketing, Social Media, IAB Canada, Email marketing, Vidéo
This post is a collection of stats collected over time and updated whenever necessary, all relevant to social media and specific applications. The data looks at reach, user profile, usage and marketing applications.
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