Halfway through a year, it’s common practice among many bloggers to publish their top 10 posts since the beginning of the year. I usually also include my top 10 of all time as well.
Read MoreHalfway through a year, it’s common practice among many bloggers to publish their top 10 posts since the beginning of the year. I usually also include my top 10 of all time as well.
Read MoreRetargeting is a tactic by which an advertiser can try to close an unfinished sale or non-transacted shopping basket. This is the ideal tactic by which to offer an even better deal to a still unconvinced potential client, or to upsell a recent buyer
Read MoreBehavioral targeting is basically a way to reach a contextual audience out of its context of origin – a way to augment the available ad inventory for a particularly (often sold out) segment and monetizing otherwise harder to sell inventory. This is usually available on very large websites or ad networks. The classic example, and also the reason why this type of targeting saw the light of day in the first place is the automotive category. In the mid-2000s the online ad industry ran into the problem of having too little contextual automotive ad inventory for the actual demand from auto makers and auto enthusiast targeting advertisers.
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