How do you forecast your website’s ad revenue?

If you’re going to forecase your website’s growth in reach and traffic, you might as well go one step further and forecast what it’ll bring in with online advertising. FYI, I’m director of Internet at Corus Quebec, a Quebec province based radio broadcaster, and it’s my job to maintain online contente, developpement and sales. It’s also my job to set budget including ad revenues and appropriately adjust monthly revenu forecasts.

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