Lundi le 3 août j’étais de passage à Techno Pour Tous à TVA Argent pour discuter des environnements, plateformes et options de ciblage publicitaire numérique avec Claudia Néro
Lire la suiteEncore aujourd’hui j’entends des annonceurs, des gens d’agence et même des représentants me revenir sur le taux de clic. Pouvons nous faire le point là dessus 2 minutes? Qu’est-ce que le taux de clic? C’est le ratio entre les impressions livrées et les clics générés par celles-ci. Oh-là! Je ne comprends pas, impressions? Clics? Générés? D’où viens-tu, de quoi parles-tu?
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