I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
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digital priorities
Now that your marketing and advertising foundations are wells set for the foreseeable future, your website, SEO and social media presence is headed where you want it to be, your direct response and branding campaigns reach as far as your budgets and your optimization allows.
Read MoreAny and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Read MoreOnce your permanent direct response campaigns are set to capture all types of “easy sales,” you now need to turn your attention to the future. It is one thing to capture today’s business, but you also very importantly need to establish your brand in people’s mind so that you are present in people’s mindset for their future demand.
Read MoreLast week we covered establishing a 52-week retargeting display advertising campaign. Going after easy sales also includes a base campaign where you will target people online (cookies through browsers on connected devices) who have demonstrated a clear intent to buy what you have to sell.
Read MoreLast week we covered establishing a 52-week Search Engine Marketing or Pay Per Click advertising campaign. Going after the easy sales also includes a base campaign Retargeting your own website’s visitors elsewhere on the web so to encourage the, to buy from you and not our competitors.
Read MoreGoing after the easy sales includes a base pay per click campaign of search keywords and phrases in line with what consumers about to sells hat you sell might search for.
Read MoreThis was a must back in 2010; it is countlessly more important today. Your company, your store locations / franchisees, your brands, must all be present and active on multiple social networks where your customers and prospects in large numbers spend a lot of time (still over an hour daily on Facebook, to name just that one).
Read MoreThis is the second marketing channel you control entirely after your website. You decide if, when and how regularly you communicated with those who’ve signed up to hear from you. You decide what you tell them, how pretty your messaging is and if you lead people back to your site or store.
Read MoreYou absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners.
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