This fall IAB Canada held its annual MIXX event in Toronto (Sept.30th) and Montreal (Oct.5th). This is the first in a three part blog series to relate to you what was brought forth during the event as new learning
Read MoreStill today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the almighty clickthrough really is?
Read MoreThe idea’s been growing in my head for the last 2 years. It came to me while training local radio sales reps at Corus Québec. I’ve discussed the idea on several occasions with other IAB Canada colleagues – but the idea hasn’t seemed to go anywhere. So here is my idea, just to ensure that it’s out there.
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