
La publicité des médecins me distrait du réel message communiqué car je n’entends que le bruit du vieux clavier d’ordi IBM des années ‘90s
Lire la suiteLa publicité des médecins me distrait du réel message communiqué car je n’entends que le bruit du vieux clavier d’ordi IBM des années ‘90s
Lire la suiteLe 25 novembre prochain, j’aurai le privilège de donner la formation d’IAB Canada en publicité et marketing Interactif. J’ai donné cette formation en français et en anglais à plusieurs occasions déjà et c’est toujours une journée passionnante pour moi, une journée d’apprentissage pour tous en m’incluant.
Lire la suiteLa pub Web fait réagir. 53% des gens qui sont exposé à une publicité et qui en sont positivement affecté vont chercher du contenu additionnel en ligne sur la marque ou le produit.
Lire la suiteJ’ai débuté mon blogue à l’été 2009, donc on pourrait plus honnêtement dire, voici mes top 10 billets des derniers 6 mois de 2009… mais bon!
Lire la suiteQui clic sur les publicités d’affichage en ligne? Faisons abstraction des clics sur les liens payé dans les moteurs de recherche et dans les annonces classé le temps de ce billet. Cliquez-vous sur des bannières des fois? En tant que publicitaire, on est peut-être un peu biaisez et un groupe non représentatif… Mais quand même. C’est plutôt rare non?
Lire la suiteNous voici en pleine révolution interactive. Les dollars se font coupé des budgets publicitaires traditionnels et les budgets anémiques Internet croissent avec les dépenses publicitaires totales. La nouvelle économie vire l’ancienne sur le capot et les publicitaires cherchent de nouvelles façons de mesurer l’impact de leurs investissements.
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