À moins que vous ayez accès à un outil fait sur mesure et accommodera tout ce dont nous avons discuté qui devrait y être intégré, je vous recommande d’utiliser un chiffrier comme Excel.
Lire la suiteil y a encore autre choses à inclure dans votre calendrier qui est très important. Notamment, il faut y inscrire ce qui arrive autour de vos contenus malgré vous. Par exemple des commentaires d’usager qui en génère une panoplie d’autres, ou un billet de consommateur sur une autre plateforme mais qui concerne votre marque directement. Ou encore, le moment ou un de vos contenus précédents est devenu viral pour une raison quelconque. D’autres éléments importants à noter sont des événements industriels qui affectent votre entreprise, ou votre marque dans les marchés.
Lire la suiteNotamment votre calendrier permet de voir ce qui est à produire comme contenu pour les prochains jours ou semaines, dans quel format et pour quelle plateforme. Cela permet de bien planifier la production de ces contenus, soit individuellement ou en groups / rafale.
Lire la suiteÉtablir votre stratégie de contenu marketing est comme établir un calendrier éditorial. Le processus pour y arriver est relativement simple et claire en théorie, mais pas toujours évident mettre en pratique.
Lire la suiteJe souhaites vous partager ici ce qui selon moi devrait être l’ordre de priorités marketing de toutes entreprises en 2009 (depuis 2005 au moins, mais assurons nous que c’est le cas dès 2010!).
En assistant et participant à multiples conférences cet automne, en lisant régulièrement plus de 30 newsletter, en répondant à des questions sur LinkedIn et en suivant plus de 135 personnes et organisations sur Twitter, il me devient apparent que de plus en plus de gens on pris le virage Interactif / numérique / social. Mais il m’est tout aussi claire que c’est loin d’être le cas de tous le monde…
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