Y’a-t-il, en marketing ou en publicité, une vrai différence entre les médias traditionnels et le numérique?
Lire la suite- Services
- Formations
- Marketing
- Gest. Média Social
- Publicité
- Médias Trad.
- Recos.Stratégiques
- Plus
Y’a-t-il, en marketing ou en publicité, une vrai différence entre les médias traditionnels et le numérique?
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : ce billet se concentre sur le ciblage comportemental
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : ce billet se concentre sur le ciblage par mots clés et les différents types de ciblage démographiques
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : ce billet se concentre sur le re-ciblage.
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : ce billet se concentre sur le géociblage, les différentes façons de l’exécuter ainsi que ses nombreux enjeux
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : ce billet se concentre sur le cap de fréquence et ses nombreux usages
Lire la suiteIl y a de plus en plus de façons de contrôler le ciblage de la publicité sur les plateformes interactives : la géographie, la fréquence et le comportement n’en sont que trois.
Lire la suiteCookie | Durée | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Durée | Description |
---|---|---|
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-15612823-2 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_ga_9WV08E26TX | 2 years | This cookie is installed by Google Analytics. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
Cookie | Durée | Description |
---|---|---|
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Durée | Description |
---|---|---|
_pin_unauth | 1 year | This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages. |