While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Read MoreAlways ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
Read MoreI thought I’d share another common display advertising myth ; display ads DO work, when done right!
Read MoreThe number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Read MoreOne such area of my business is digital marketing training where I’m often called upon because of my bilingual nature – I can produce and conduct training in both French and English just as easily, one session after another, or pretty much simultaneously for bilingual audiences.
Read MoreI’ve mentionned in previous posts that I use Twitter lists to manage my reading and save time. One or my lists, my most important one, is the one I’m presenting to you here today. It is composed of French and English authorities in their fields which for the most part are within interactive marketing is some fashion or other. I hope you might discover some new source of info or insight, like I have.
Read MoreTHE QUESTION is how do we assign a value to all of these races and appearances? Do we attempt to calculate a cost per thousand over the course of the season? Do we market based upon expected impressions (including races, parades, radio and TV coverage)? Our goal is to sell a primary sponsorship for ~ $20k and a secondary sponsorship for the back third of the card for $12-15K, but this basically just covers the racing costs for the team for the year.
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