Samuel Parent is an experienced trainer, passionate, engaging and knowledgeable. He always adapts his training to his audience, be it a coherent group of a mix-match of various individuals, all depending on their:
- size (small, medium or large company),
- market (local, regional or national),
- language (French or English),
- position in the industry (advertiser, ad agency, media/publisher or affiliate of all kinds),
- level of expertise/knowledge.
Here is a non-exhaustive list of topics Samuel Parent can train your team(s) on:
- For practitioners:
- Integrated digital strategy
- 360 landscape of digital possibilities
- 8 Digital Communications Priorities
- Paid, Owned and Earned Marketing in the context of off and online
- Big Data / Analytics: the tools of the trade
- Content marketing strategy
- Online display advertising
- Online video advertising
- Programmatic media buying & RTB
- Interactive (rich media) creative
- Mobile marketing and advertising strategy
- Social Media marketing and advertising strategy
- Digital advertising targeting possibilities
- Display Ad Fraud
- Verification/campaign audit, brand safety, viewability, in geography, fraud…
- Campaign Optimization
- Marketing attribution modelling
- Digital media pricing models
- Media Math
- Technological tools landscape for marketing and advertising (necessity and uses for each)
- Digital advertising laws, codes, standards, regulations, terms and conditions, and other applicable rules.
- Digital Advertising Sales
- For managers and C-Level
- SEO for management
- Paid search for management
- Social Media Marketing for management
- Digital Marketing Priorities
Who is this training for?
- Companies seeking to repatriate a discipline internally
- Agencies seeking to accelerate the evolution of its employees
- Companies seeking to better understand digital marketing. As a result, it allows you to work better with your partners.
- Media who want to better understand their new digital competition.
- Companies, agencies or media with a need for training in both languages.
- Media who want to better understand the technology that is changing their world
Samuel Parent is accredited by the Labor Market Partners Commission of the Government of Quebec (for the 1% to invest in training).
Samuel also offers Digital Marketing training that provides a complete overview of the digital possibilities in relation to each other, as part of the advertising campaign process and communications.
I’ve published a few articles on my training methods and how I go about setting them up:
- Setting up custom training for you
- 9 reasons to do custom training with me
- Does your media sales team need digital training?
- Need digital media training?
- Digital Marketing Training Anyone?
- Training with me is an experience
Here are some of the companies that commissioned Samuel Parent for tailor-made training:
