Il y a deux mois je publiais un billet sur l’état de la nation mobile au Canada, suite à un atelier donné en décembre dernier.
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Il y a deux mois je publiais un billet sur l’état de la nation mobile au Canada, suite à un atelier donné en décembre dernier.
Lire la suiteL’usage du neuromarketing en marketing mobile. C’est quoi ça le neuromarketing?
Lire la suiteExplorons ensemble comment mesure vos données analytiques et modèles d’attribution sur les plateformes mobile. Comment s’y prendre. Vous découvrirez quelques stratégies et astuces pratiques qui vous permettrons de vous démarquez dans votre entreprise.
Lire la suiteLorsqu’on dit que le contenu est roi (content is king) dans une discussion marketing, ce qu’on veut vraiment dire c’est que le contexte est roi. Mon message sera-t-il vu / lu / entendu dans un contexte qui me sera favorable auprès de ma cible?
Lire la suiteCombien de temps média est consacré aux appareils mobiles au Canada par les francophones? Comment cela se compare-t-il au temps passé en ligne par d’autres moyens tel la tablette, l’ordinateur, la télévision intelligente et la console de jeux vidéo?
Lire la suiteQuels sont les modèles d’achats média mobiles?
Lire la suiteComment commercialiser une application mobile? Bonne question qui trouvera réponse à la conférence Série-X : Mobile 2.0 le 24 avril prochain à Montréal.
Lire la suiteLe 4 décembre dernier avait lieu une formation d’une demi-journée en marketing mobile à Ottawa. J’enseignais au nom d’IAB Canada. Cet article se veut un bref résumé des faits saillants de la formation. Article revu le 17 mars 2021 Le marketing mobile en contexte Le marketing mobile au Canada n’est pas si différent du marketing […]
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