Poursuivons avec l’affichage extérieur qui n’est pratiquement pas affecté par la transformation numérique ne serait-ce que d’améliorer l’offre et les options disponibles, de par sa nature qui ne se base pas sur des contenus.
Lire la suitePoursuivons avec les magazines qui ont globalement connu des baissent de lectorat phénoménales pour plusieurs types de contenus à cause de la disponibilité instantanée de contenus alternatifs numériques, et beaucoup moins de changements dans d’autres types de contenus plus intemporels.
Lire la suitePoursuivons avec la radio qui ressent depuis un bon moment les effets de l’écoute musicale via les appareils électronique tels lecteurs mp3 et iPod.
Lire la suitePoursuivons avec la télévision qui commence à ressentir les effets de l’usage de multiple appareils en simultanés et de l’offre en contenu vidéo numérique maintenant disponible en ligne.
Lire la suitePoursuivons avec les journaux hebdomadaires ou communautaires. Cet article portera sur les statistiques et la situation courante
Lire la suitePoursuivons avec les quotidiens, le média qui a subit les plus grands bouleversements jusqu’à date et pour quoi le modèle d’affaire future n’est pas encore très claire.
Lire la suiteCette série d’articles portera sur chaque média, rapportant des statistiques (portée, pénétration, usage, dépenses publicitaires, revenues…) lorsque disponible, et inclura multiples liens vers des articles additionnels sur chaque sous-sujet affectant chaque média traditionnel.
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