This particular type of tool, also called auto posting tools, is for the more advanced users out there who, as with everything else I’ve shared so far, need to save time wherever possible.
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Required social media tech know-how for digital sales people
2014/05/28 Media Sales, Competitive Intelligence, Social Listening
Today I’m covering social media tech as they pertain to your news gathering and reading. These will split into social media aggregators and social listening tech.
Read MoreThe old way of staying up to date on your industry, your media and your clients was to read industry journals, magazines, the local and / or national newspaper (be it printed or digital) and newsletters. In come RSS readers and social media aggregators to save you much time and simplify the scanning and reading process as well as highlighting important sought after information.
Read MoreRequired file hosting & sharing tech know-how for digital sales people
2014/05/14 Advertising, Media Sales
I’ve been recently covering the various technologies digital media salespeople need to be familiar with. So far I’ve covered marketing tech, ad tech, real time bidding tech and presentation tech. Today I’m covering file hosting & sharing tech.
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A few “offline” conversations since then have made me acutely aware that there are many more “techs” to be covered for sales people as there are a lot of tools out there that can either save you time, or allow you to impress your clients more.
Read MoreThis time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.
Read MoreRequired Ad Tech knowledge for digital media sellers
2014/03/12 Advertising, Measurement, Attribution, Ad Fraud, AdServers
Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
Read MoreRequired marketing tech knowledge for digital media sellers
2014/03/03 MarTech, AdServers, Marketing, Technology, Measurement, Business, Media Sales, Titan Interactive
Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
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