DAAC

Highlights from DAA Summit 2023

Highlights from DAA Summit 2023

The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]

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2022 DAAC Compliance Report

2022 DAAC Compliance Report

Advertising Standards Canada (Ad Standards) recently announced their eighth annual AdChoices Accountability Program Compliance Report, covering 2022. Ad Standards works at an arms-length from the DAAC to independently monitor participants’ compliance with the DAAC Principles and reports on the compliance of all participants annually. Ad Standards also responds to questions and complaints from the public […]

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Self-Reg Orgs Launch Uniform Approach to Privacy Choices

Self-Reg Orgs Launch Uniform Approach to Privacy Choices

Regional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]

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PIPEDA Reform – Bill C-27

PIPEDA Reform – Bill C-27

On June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]

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What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

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