DAAC

PIPEDA Reform – Bill C-27

PIPEDA Reform – Bill C-27

On June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]

Read More

What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

Read More