The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]
Read More
Advertising Standards Canada (Ad Standards) recently announced their eighth annual AdChoices Accountability Program Compliance Report, covering 2022. Ad Standards works at an arms-length from the DAAC to independently monitor participants’ compliance with the DAAC Principles and reports on the compliance of all participants annually. Ad Standards also responds to questions and complaints from the public […]
Read MoreRegional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]
Read MoreOn June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]
Read More
As media leaders, we understand the critical role we play in building an infrastructure that allows Canadian media to thrive. Titan Interactif makes the pledge! Today, on #WorldNewsDay, we stand with the Canadian Media Directors’ Council and their agency members by pledging our support to local journalism. This is our #CanadianMediaManifesto. Will you join our […]
Read More
I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]
Read More
Now that you’ve had a starter of 2019 year-in-review articles and a large main dish of 2020 predictions, are you ready for your dessert? I’m speaking of course of 2021 predictions, and beyond. As I do every year, I’ve compiled for you, predictions for 2021 and onwards for a vast variety of topics. Like last […]
Read More
2019 is over and in closing the books on this beautiful year, I realize that I have been busier than usual. As proof, I published much less than I usually do. So, it’s time to take stock and present my 5 best marketing articles of 2019 (among those published in English). I also have a […]
Read More
Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]
Read More
Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
Read More
