Local business is rapidly catching up with all manner of digital marketing & advertising opportunities presented to them. The difficulty often lies in that many local business owners do not generally deal with an advertising agency other than for creative purposes. Their marketing budgets encourage them to take their own media decisions.
Read MoreThe question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.
Read MoreAs I started collecting articles for my 2012 predictions post, I came across a few that went beyond 2012. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2013 and beyond.
Read MoreOur board is comprised of Canadian senior managers, vice-presidents and presidents or established advertising agencies, media operators (both traditional and web-only), advertisers and service providers to the Canadian interactive market place. We are all thought leaders, each with our own background and expertise.
Read MoreYou’ve probably heard of the influence ranking tool called Klout. You might even have had a kick out of seeing how you ranked compared to your Twitter peers a while back when everyone was talking about Klout.
Read MoreI’ve mentionned in previous posts that I use Twitter lists to manage my reading and save time. One or my lists, my most important one, is the one I’m presenting to you here today. It is composed of French and English authorities in their fields which for the most part are within interactive marketing is some fashion or other. I hope you might discover some new source of info or insight, like I have.
Read MoreWhat’s the situation really like in 2011? Traditional media are not dead – not yet at least. But many newcomers have made their entrance on the marketing landscape in the last 10-15 years. Let’s look at the situation with Twitter a bit
Read MoreLike most of you, I’ve gone through the motions of joining Twitter, trying to figure out what it really is and what’s in it for me. If you’re reading this, then you’re a Twitter user who knows what lists are. You may have one or many, you may actually be on several.
Read MoreThis post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media.
Read MoreInteresting stats and data on the reach use and user profile of Twitter.
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