Last week I outlined how I view a digital culture in enterprise. Like any culture, it’s something everyone behaves like, not necessarily something people believe in. But can a digital culture be developed? Or must it necessarily evolve from one’s habits growing up?
Read More
Social Media
There’s more and more talk about whether your company has a digital culture or not. Why is this question coming up more often? Because it is all too clear now that everyone should have paid attention or the early beginnings of the Internet as a media and marketing channel as opposed to playing catchup today which is what many advertisers, ad agencies and big media are doing today.
Read MoreI hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time bidding relies exclusively on data. Data collected on user behaviour and preferences in various environments.
Read MoreHow do people decide to accept an invitation to connect on Social Media?
2012/02/28 Samuel-f Parent YouTube, Twitter, Pinterest, LinkedIn, Slideshare, Social Media, Foursquare, Facebook
The question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.
Read MoreEvery year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end.
Read MoreEvery year, I assembled here what experts from around the web have published as their 2011 wrap-up. You may also want to compare 2011 in review (below) with what experts were predicting for 2011 at this time last year.
Read MoreAs at the start of any year, on most blog, here are the top 10 most read posts on this blog in 2011, in case you missed any of them
Read MoreAs I started collecting articles for my 2012 predictions post, I came across a few that went beyond 2012. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2013 and beyond.
Read MoreOur board is comprised of Canadian senior managers, vice-presidents and presidents or established advertising agencies, media operators (both traditional and web-only), advertisers and service providers to the Canadian interactive market place. We are all thought leaders, each with our own background and expertise.
Read MoreWe talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is part of a major update to a host of previous ones published in 2009 and 2010 on this blog. What’s the situation really like in 2011? Traditional media are not […]
Read More