Do you ever think of every network online you’ve created an account? Have you ever done inventory of all your social media presences? Including those you don’t visit anymore?
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Social Media
In the last 31 days, the following new articles have appeard which need to be added to the total:
Read MoreAs I started collecting articles for my 2013 predictions post, I came across a few that went beyond 2013. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2014 and beyond.
Read MoreAny and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Read MoreThis was a must back in 2010; it is countlessly more important today. Your company, your store locations / franchisees, your brands, must all be present and active on multiple social networks where your customers and prospects in large numbers spend a lot of time (still over an hour daily on Facebook, to name just that one).
Read MoreWith all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (https://titaninteractif.com) over the past couple years.
Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%).
Read MoreThe rest of the session compared ad spend with total marketing spend which in a study I’d seen 5 years ago in Quebec identified advertising as 50% of total marketing spend. Borrell suggests that where local specifically is concerned, across the country, non-ad marketing spending is 2.5x bigger than total local ad spend. The bulk (85%) of those dollars is being spent in promotions. Online promotions represent only 5% and ad production accounts for 9% of total marketing spend.
Read MoreYou’d think from those brands you follow that most companies only have one or a few social media accounts by network or platform, and you’d be wrong
Read MoreLocal business is rapidly catching up with all manner of digital marketing & advertising opportunities presented to them. The difficulty often lies in that many local business owners do not generally deal with an advertising agency other than for creative purposes. Their marketing budgets encourage them to take their own media decisions.
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