There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
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Social Media
So, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?
Read MoreSo, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
Read MoreSamuel Parent’s all-time top 10 posts
2015/12/30 Social Media, Advertising, Hard Rock Cafe, IAB Canada
I’ve written a great many articles, predominantly on digital marketing and advertising, but also on another passion of mine; Hard Rock Cafe. So what are my all-time top 10 posts?
Read More2017 & Beyond – Video & Television
2015/12/17 Television, Titan Interactive, Vidéo, YouTube, Advertising, Traditional media
Wondering what’s in store for television, video and gaming? Wonder no more!
Read More2017 & Beyond – Content & Social Media Marketing
2015/12/16 SoLoMo, Native Advertising, Social Media, Content marketing, Titan Interactive
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more!
Read MoreWhat are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
Read MoreIs your brand self-centered on social media?
2015/11/25 Advertising, Social Media, Content marketing
While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Read MoreI’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment.
Read MoreWhat’s worst digital marketing mistake you can make?
2015/09/16 Social Media, Classifieds & Directories, Advertising, SEM / SEO, SoLoMo
There are a million mistakes a brand can make when doing digital marketing and advertising. Many occur because of ignorance and the will to do it themselves, others happen despite best efforts because digital marketing can be at times complex and complicated.
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