Facebook

2016 Mobile & Social Media in review

2017/01/13 Samuel-f Parent Mobile Marketing, Social Media, Apps, Augmented Reality, Facebook, Twitter

What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video 2016 in marketing: affiliate marketing,analytics, content marketing, email […]

Read More

Canada ranks 4th in Facebook penetration WW

2012/06/26 Samuel-f Parent Facebook

Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%).

Read More

How do people decide to accept an invitation to connect on Social Media?

2012/02/28 Samuel-f Parent Social Media, Foursquare, Facebook, YouTube, Twitter, Pinterest, LinkedIn, Slideshare

The question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.

Read More

My top 10 blog posts to date in 2011

2011/07/01 Samuel-f Parent Location based marketing, Yellow Pages, Facebook, Newspapers, Advertising, Ad Spend, Traditional media, Social Media, Television, Foursquare

It’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.

Read More