Lorsqu’on dit que le contenu est roi (content is king) dans une discussion marketing, ce qu’on veut vraiment dire c’est que le contexte est roi. Mon message sera-t-il vu / lu / entendu dans un contexte qui me sera favorable auprès de ma cible?
Lire la suiteÀ chaque année j’assemble en un billet sur ce blogue avec le cumul des articles portant sur les prédictions sur l’année à venir, 2012 dans le cas présent. Vous trouverez ici bas plus de 140 articles, classées par thématique.
Lire la suiteÀ chaque année j’assemble en un billet sur ce blogue avec le cumul des articles portant sur l’année qui se termine, 2011 dans le cas présent. Vous trouverez ici bas plus de 150 revues de l’année, classées par thématique. Il pourrait aussi vous être d’intérêt de comparer cette revue avec ce que les experts prédisait en 2010 […]
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