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Is it time to review your 5-year plan because of the global pandemic? Wondering how it has affected the industries and services that affect your business? All this could help you make a better 2022 business forecast. The predictions and forecasts presented below cover 2022 all the way to 2060. They cover business practices, eCommerce, […]
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I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]
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2021 is just around the corner and we all want to know what to expect. What are the 2021 predictions across several specific topics such as marketing and technology? Given the year we have had, with all of the downs (Covid-19, US elections, anti-racism marches and protests across the US and elsewhere, natural catastrophes…), I […]
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Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]
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Are you working on a 5-year plan and are looking for insights into what business will look like from 2021 through to 2022? Many experts have already voiced their predictions and I’ve compiled them for you. Last week my post focused on 2021 Data & Analytics. 2021 Business Predictions, and beyond This post covers the […]
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What are the 2020 predictions in the fields of marketing and advertising? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. Like last year, I’m […]
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Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]
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Online privacy at the core, privacy from spies and hackers that is, is dependent on your data is secure. Keeping your data is particularly challenging today because of all the attempts by various organizations and governments to accumulate as much data as they can about the average technology user. What can you do to enhance your privacy?
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Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
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The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]
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