Marketing

2020 Predictions – are you prepared?

2020 Predictions – are you prepared?
This entry is part 1 of 8 in the series 2020 Predictions

What are the 2020 predictions in the fields of marketing and advertising? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up.  Like last year, I’m […]

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What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

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2020 MarTech predictions

2020 MarTech predictions

Wondering what’s on the horizon in MarTech predictions for 2020 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond MarTech Predictions This post […]

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