What’s the situation really like in 2011? Traditional media are not dead – not yet at least. But many newcomers have made their entrance on the marketing landscape in the last 10-15 years. Let’s look at the situation with newcommer Foursquare a bit:
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Marketing
It’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.
We are an interactive media and services firm. Are we an agency? Not really, well, where all of our services offering is concerned, yes we are. Our services are focused in everything search from SEO to SEM passing through usability, social media, lead management optimization, analytics, mobile strategy, retail monetization and performance media platform management.
Read MoreHere’s what you missed if you didn’t return to this blog every day this week;
Read MoreThis post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online.
Read MoreWhat are users’ needs when it comes to online advertising?
2011/01/25 Samuel-f Parent IAB Canada, Content marketing, Vidéo, Événements, Video Games, Advertising, Mobile Marketing
This fall IAB Canada held its annual MIXX event in Toronto (Sept.30th) and Montreal (Oct.5th). This is the first in a three part blog series to relate to you what was brought forth during the event as new learning.
Read MoreSimilar to my post on experts’ predictions for 2011 in marketing, advertising, mobile, and everything interactive, I’ve assembled here what these experts have also published at their 2010 wrap-up:
Read MoreLast year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s actually come true or not. This year, I’ve decided to limit myself to only linking to everyone else’s articles and segmenting them by theme so they may be more relevant to whatever interests you most: Advertising, Business, Consumers, Design, Email, Marketing, Mobile, Social Media
Read MoreIAB Canada’s MIXX 2010 – Key Learning
2010/11/24 Samuel-f Parent Événements, Advertising, Measurement, Ad Spend, Mobile Marketing, IAB Canada, Social Media, Vidéo
This fall IAB Canada held its annual MIXX event in Toronto and Montreal. This is the first in a three part blog series to relate to you what was brought forth during the event as new learning. comScore Media Metrics opened the day with updated numbers on Canadian online use.
Read MoreLike me, you’re probably on Twitter, Facebook and LinkedIn (probably more). How do you keep up with everything without wasting your time? How do I do it? First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here). Second, I’d like to make sure you understand the concept of your home base, input and outposts (see the rest here). Third, what’s SEO got to do with this?
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