Marketing

My top 10 blog posts to date in 2011

It’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.

Read More

What is Mediative?

We are an interactive media and services firm. Are we an agency? Not really, well, where all of our services offering is concerned, yes we are. Our services are focused in everything search from SEO to SEM passing through usability, social media, lead management optimization, analytics, mobile strategy, retail monetization and performance media platform management.

Read More

French has a smaller share online than in other media

This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online.

Read More

What are experts predicting for 2011?

Last year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s actually come true or not. This year, I’ve decided to limit myself to only linking to everyone else’s articles and segmenting them by theme so they may be more relevant to whatever interests you most: Advertising, Business, Consumers, Design, Email, Marketing, Mobile, Social Media

Read More

Optimise your social media use, part 3

Like me, you’re probably on Twitter, Facebook and LinkedIn (probably more). How do you keep up with everything without wasting your time? How do I do it? First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here). Second, I’d like to make sure you understand the concept of your home base, input and outposts (see the rest here). Third, what’s SEO got to do with this?

Read More