Last December 4th took place a half day training session on mobile marketing. I performed this on behalf of IAB Canada. This article briefly summarises the highlights of that training. Mobile marketing in context Mobile marketing in Canada is not so different from overall digital marketing, as digital marketing can be from traditional marketing. What […]
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Marketing
If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.
Read MoreAs you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible.
Read MoreHere’s what you missed if you didn’t visit my blog in February
Read MoreCheck out IAB Canada’s newly overhauled Mobile Marketing Course.
Read MoreAs I started collecting articles for my 2013 predictions post, I came across a few that went beyond 2013. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2014 and beyond.
Read MoreAny and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Read MoreThis was a must back in 2010; it is countlessly more important today. Your company, your store locations / franchisees, your brands, must all be present and active on multiple social networks where your customers and prospects in large numbers spend a lot of time (still over an hour daily on Facebook, to name just that one).
Read MoreThis is the second marketing channel you control entirely after your website. You decide if, when and how regularly you communicated with those who’ve signed up to hear from you. You decide what you tell them, how pretty your messaging is and if you lead people back to your site or store.
Read MoreYou absolutely need to have an online base of operations, as well as a mobile version – the same as you have a head office in the physical world. Your website, like your flagship store or service location, need to first and foremost service your client’s needs, possibly your business partners’ as well, much more than it needs to serve yourself. Not all information and contents you find important to your business are also important to your clients and business partners.
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