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Content & Social Media Marketing in 2018 & Beyond

2016/12/23 Samuel-f Parent Social Media, Content marketing, Email marketing

This entry is part 6 of 10 in the series 2018 & Beyond

Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post […]

Mobile & the Internet of things in 2018 & Beyond

2016/12/22 Samuel-f Parent Mobile Marketing

This entry is part 5 of 10 in the series 2018 & Beyond

Wondering what’s in store for mobile and the internet of things? Wonder no more, below you will find more than what you were hoping for. What’s the “internet of things”? It is the embodiment of terms such as wearables, connected devices and smart devices. 2018 AND BEYOND So far I’ve covered the following topics in […]

Ad Spend in 2018 & beyond

2016/12/20 Samuel-f Parent Ad Spend, Out Of Home, Display Advertising, SoLoMo, Cinema, Media Sales, Mobile Marketing, Native Advertising, Social Media, Television, Titan Interactive, Vidéo, Newspapers

This entry is part 3 of 10 in the series 2018 & Beyond

Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]

2017 Marketing Predictions

2016/12/13 Samuel-f Parent Advertising, Mobile Marketing, Content marketing, Titan Interactive, Location based marketing, Marketing alignment

This entry is part 5 of 5 in the series 2017 Predictions

What are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad Spend (Wednesday) Advertising (Thursday) Technology (Friday) Content marketing Online paid content […]

The marketer’s new digital toolkit – INFOGRAPHIC

2016/05/11 Samuel-f Parent Email marketing, Marketing alignment, Advertising, Measurement, Mobile Marketing, Social Media, Content marketing

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

How to easily navigate online advertising – INFOGRAPHIC

2016/04/27 Samuel-f Parent Mobile Marketing, Social Media, Email marketing, Marketing alignment, Advertising, Measurement, SEM / SEO, Targeting, Display Advertising

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

Do KPIs depend on your campaign objective?

2016/02/17 Samuel-f Parent Advertising, Measurement, Attribution, Marketing alignment, AdServers

Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?