Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, "what’s a point?" or "what’s a online GRP?"
Read MoreContext is not just screens. "Context" includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to "context": platforms, environments and targeting.
Read MoreThis is it! Mobile is here! The year of mobile! Yeah yeah, I know, for the 8th year in a row (or more).
Read MoreWhat’s mobile? It is a very vague term encompassing a ton of portable marketing possibilities, or does it?
Read MoreLast December 4th took place a half day training session on mobile marketing. I performed this on behalf of IAB Canada. This article briefly summarises the highlights of that training. Mobile marketing in context Mobile marketing in Canada is not so different from overall digital marketing, as digital marketing can be from traditional marketing. What […]
Read MoreHere’s what you missed if you didn’t visit my blog in February
Read MoreCheck out IAB Canada’s newly overhauled Mobile Marketing Course.
Read MoreAs I started collecting articles for my 2013 predictions post, I came across a few that went beyond 2013. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2014 and beyond.
Read MoreAny and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Read MoreThis was a must back in 2010; it is countlessly more important today. Your company, your store locations / franchisees, your brands, must all be present and active on multiple social networks where your customers and prospects in large numbers spend a lot of time (still over an hour daily on Facebook, to name just that one).
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