MarTech is ever-evolving, expanding, multiplying, and contracting. We know that the 3rd party cookie disappears in 2023. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2023 MarTech Forecast. This article covers MarTech predictions for 2023 through 2040. We’ll cover Ad Tech, Blockchain, MarTech proper, as well as Smart […]
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MarTech is ever-evolving. Moreover, there’s constant consolidation and innovation happening in this industry. We know that the 3rd party cookie disappears in 2022. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2022 MarTech Forecast. This article covers MarTech predictions for 2022 through 2040. We’ll cover Ad Tech, Blockchain, […]
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MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]
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What are the biggest 2020 technology predictions? More specifically, what will actually pan out? AI? Beacons? 3D Printing? Something else? 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend forecasts 2020 advertising predictions 2020 mobile predictions 2020 social media predictions 2020 technology predictions – today Other 2020 […]
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What are the 2018 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2018 PREDICTIONS 2018 predictions are divided into 5 posts this week: 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 […]
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Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?
Read MoreDo you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
Read MoreDo you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
Read MoreIf your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.
Read MoreAs you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible.
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