Email marketing

What should be your digital marketing priorities in 2012?

With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (https://titaninteractif.com) over the past couple years.

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Email ads much appreciated by Internet users

When asked which ad formats they prefer the most and the least, Internet users in the US, and I presume this would be the same in Canada as well, they answered overwhelmingly (compared to other formats) that they prefer email ads. eMarketer recently published a report on opt-in email offers and loyalty which is where this comes from.

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Local online ad spend in Toronto and Victoria

The rest of the session compared ad spend with total marketing spend which in a study I’d seen 5 years ago in Quebec identified advertising as 50% of total marketing spend. Borrell suggests that where local specifically is concerned, across the country, non-ad marketing spending is 2.5x bigger than total local ad spend. The bulk (85%) of those dollars is being spent in promotions. Online promotions represent only 5% and ad production accounts for 9% of total marketing spend.

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What are 174 more experts predicting for 2012?

Every year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end.

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What are experts predicting for 2011?

Last year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s actually come true or not. This year, I’ve decided to limit myself to only linking to everyone else’s articles and segmenting them by theme so they may be more relevant to whatever interests you most: Advertising, Business, Consumers, Design, Email, Marketing, Mobile, Social Media

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Optimise your social media use, part 3

Like me, you’re probably on Twitter, Facebook and LinkedIn (probably more). How do you keep up with everything without wasting your time? How do I do it? First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here). Second, I’d like to make sure you understand the concept of your home base, input and outposts (see the rest here). Third, what’s SEO got to do with this?

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