What are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad Spend (Wednesday) Advertising (Thursday) Technology (Friday) Content marketing Online paid content […]
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There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
Read MoreSo, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?
Read MoreWondering what’s in store for content marketing or social media marketing in the future? Wonder no more!
Read MoreWhat are the 2016 predictions in your field of marketing or advertising?
Read MoreWhile not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Read MoreAlways ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
Read MoreI do have a myth to dispel about native advertising, one I’ve actually never read about online, at least not yet.
Read MoreHave you ever searched a brand or company and couldn’t find a consumer review to validate if they were worth your time?
Read MoreI am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
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