What is the forecast for 2023 Data & Analytics? How far will data collection and analytics go? Or, how might it be limited due to growing consumer concerns? 2023 Data & Analytics Forecast Data 2025 A World Shaped by Predictive Analytics: A day in the life in 2025, Soprasteria, Nov.2017 Geospatial Analytics Market Size Worth […]
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MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]
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Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?
Read MoreUnrealistic expectations come from blind ignorance: assuming you know something when you don’t. In fact, you’re likely missing too many pieces to actually be able to set expectations.
Read MoreDo you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
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