The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]
Read MoreRegional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]
Read MoreOn June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]
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MarTech is ever-evolving, expanding, multiplying, and contracting. We know that the 3rd party cookie disappears in 2023. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2023 MarTech Forecast. This article covers MarTech predictions for 2023 through 2040. We’ll cover Ad Tech, Blockchain, MarTech proper, as well as Smart […]
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The marketing gap is the difference between your business and where it needs to be. It’s the gap between how much you’re spending on marketing and how effective that marketing is. It’s the difference between what you can afford and what you want to do. If you’re a growing organisation, this gap might seem impossible […]
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What is the forecast for 2023 Data & Analytics? How far will data collection and analytics go? Or, how might it be limited due to growing consumer concerns? 2023 Data & Analytics Forecast Data 2025 A World Shaped by Predictive Analytics: A day in the life in 2025, Soprasteria, Nov.2017 Geospatial Analytics Market Size Worth […]
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Do you need to deal with social media in your work? This is ever-evolving landscape never ceases to surprise. Yet it’s not all surprises. Some things are foreseeable. Here’s the 2023 Social Media Forecast. This forecast covers from 2023 all the way to 2069! You’ll find predictions for every platform, and technique. 2023 & Beyond […]
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Are you already looking forward to 2023? I’m constantly seeking out future forecasts and predictions to better plan for what’s coming. Today I present to you the 2023 Content Marketing forecast. The content marketing forecast encompasses many specific things such as email marketing and influencer marketing and more. 2023 Content Marketing Forecast Please note that […]
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What is on the horizon in terms of 2023 marketing forecast? What about the years beyond that? How has the global pandemic affected marketing? And are those effects temporary, or here to stay? Many experts have already voiced their ideas and opinions. I’ve compiled them for you here today. 2023 & Beyond Marketing Forecast Customer […]
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What’s the 2023 Mixed Reality forecast? Mixed reality is the new term that encompasses Augmented Reality and Virtual Reality. These technologies have been around for a while now. Despite a few wow moments, only VR has seen much growth in recent years, specifically in gaming. So, what’s to be expected from AR & VR in […]
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