Business Archives - Page 10 of 10 - Titan Interactif Titan Interactif

The Canadian Extreme Weather Index

2018/03/16 Jean-Charles Beaubois Business, Environment, Weather Sensitivity, Financial

The Canadian extreme weather index, produced by insurers, shows that between 1961 and 1990, weather conditions exceeded normal only five times. In the last 10 years, however, it happened 12 times. That’s additional proof to demonstrate the growing influence of weather factors on the economic actors of a country. It’s not just the extremes. A […]

Top 5 Social Media Mistakes and How to Fix Them Easily

2018/03/09 CanSpace Solutions Business, Social Media

Stressed out of the need to reach as many customers as possible, we all tend to make various mistakes. No matter the industry, there is a number of factors that might prevent your campaign from succeeding: Too much (often irrelevant) information A panic-like response to your social media dominance competition The unproductive task management and/or […]

Climate change at the heart of the banking world’s concerns

2018/03/02 Jean-Charles Beaubois Weather Sensitivity, Business, Environment

Climate change is important, but it’s not new. At each climate summit, the planet seems to wake up on the subject for a dozen days only to go back to sleep afterwards. However, things are slowly changing. In Europe, companies are already open to integrating a climate change factor in the management of their sales […]

Weather variations: Is business ready to face them?

2018/02/16 Jean-Charles Beaubois Business, Environment, Weather Sensitivity

It must be noted that the more time passes, the more extreme and frequent are weather variations phenomena. Rainy springs, hot summers or cold autumns. Companies can lose up to 20% of their turnover. So what can you do? This article originally was published on MeteoGlobale.com on October 25th, 2017. Indeed, spring 2017 was sullen, […]

2017 Business in review

2017/12/19 Samuel-f Parent Competitive Intelligence, Measurement, Business, Ecommerce, Privacy

This entry is part 2 of 5 in the series 2017 in Review

What happened to business in 2017? Like last year, I’ve split 2017 in review into several posts. Yesterday we covered the last year in general and today’s post is about the reviewing the past year in business, from analytics & BI to e-commerce and privacy. ANALYTICS / BIG DATA / MEASUREMENT The State of Marketing […]

Required social media tech know-how for digital sales people

2014/05/28 Samuel-f Parent Media Sales, Competitive Intelligence, Social Listening

This entry is part 4 of 8 in the series Media Sales Tech

Today I’m covering social media tech as they pertain to your news gathering and reading. These will split into social media aggregators and social listening tech.

Required marketing tech knowledge for digital media sellers

2014/03/03 Samuel-f Parent Measurement, Business, Media Sales, Titan Interactive, MarTech, AdServers, Marketing, Technology

This entry is part 1 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.