As at the start of any year, on most blog, here are the top 10 most read posts on this blog in 2011, in case you missed any of them
Read MoreIt’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.
There is a significantly different way in which Yellow Pages companies’ worldwide view the Internet, mobile and all interactive platforms than the way that traditional media companies view them.
This difference just came to me today as I was attending the Borrell Associates Local Online Advertising Conference listening to the directories’ panel discussion that followed the newspaper, radio and television panels. Just to disclose everything, I’m an online guy first and foremost and I work for a radio group – I’ve worked for 3 actually in the past 8 years.
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.
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