Traditional media Archives - Page 6 of 9 - Titan Interactif Titan Interactif

2017 & Beyond – Content & Social Media Marketing

2015/12/16 Samuel-f Parent Social Media, Content marketing, Titan Interactive, SoLoMo, Native Advertising

Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more!

2017 & Beyond – Advertising predictions

2015/12/15 Samuel-f Parent Advertising, Traditional media, Titan Interactive

Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further!

Predictions for 2017 and beyond

2015/12/14 Samuel-f Parent Traditional media, Titan Interactive, Privacy

Here are a great number of predictions for 2017 and beyond, from a variety of sources covering diverse topics, but predominantly focused in my area of interest: digital marketing and advertising.

What’s worst digital marketing mistake you can make?

2015/09/16 Samuel-f Parent SoLoMo, Social Media, Classifieds & Directories, Advertising, SEM / SEO

This entry is part 1 of 13 in the series Digital Marketing Mistakes

There are a million mistakes a brand can make when doing digital marketing and advertising. Many occur because of ignorance and the will to do it themselves, others happen despite best efforts because digital marketing can be at times complex and complicated.

6 Modern digital marketing myths

2015/03/11 Samuel-f Parent Advertising, Measurement, Ad Spend, Social Media, Newspapers

Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.

6 persistent digital advertising myths (10 years later)

2015/03/04 Samuel-f Parent Measurement, Television, Advertising

I used to do a presentation back in 2004-06 titled “10 Digital Advertising Myths” and wondered how much had really changed.

How has media time spent changed in Canada in 2014?

2015/01/14 Samuel-f Parent IAB Canada, Événements, Advertising, Traditional media, Television, Newspapers, Research, Magazines, Radio

How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.

Social Media is disrupting the way television is planned

2015/01/09 Samuel-f Parent Événements, Social Media, Television

Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for any brand information while watching television? How about your friends, family and colleagues? Is social media disruption the way television is planned and bought?