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Traditional Media in 2018 & Beyond

2016/12/26 Samuel-f Parent Traditional media, Television, Newspapers, Out Of Home, Vidéo

This entry is part 7 of 10 in the series 2018 & Beyond

Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, […]

Ad Spend in 2018 & beyond

2016/12/20 Samuel-f Parent Cinema, Media Sales, Mobile Marketing, Native Advertising, Social Media, Television, Titan Interactive, Vidéo, Newspapers, Ad Spend, Out Of Home, Display Advertising, SoLoMo

This entry is part 3 of 10 in the series 2018 & Beyond

Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]

2017 Advertising Predictions

2016/12/15 Samuel-f Parent Advertising, SEM / SEO, Display Advertising, Traditional media, Social Media

This entry is part 4 of 5 in the series 2017 Predictions

What are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine […]

Industry events not to miss in May

2016/04/29 Samuel-f Parent Éducation, Advertising, Traditional media

60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.

20 dimensions of paid, owned & earned marketing

2016/04/13 Samuel-f Parent Advertising, Traditional media, Marketing alignment, Audit

This entry is part 2 of 4 in the series Dimensions of POE

You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.

Industry events not to miss in March

2016/03/01 Samuel-f Parent Advertising, Traditional media

Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

2015 advertising in review

2016/01/13 Samuel-f Parent Email marketing, Vidéo, Classifieds & Directories, Advertising, SEM / SEO, Ad Spend, Display Advertising, Traditional media, Social Media

So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?

2017 & Beyond – Technology

2015/12/18 Samuel-f Parent Advertising, Measurement, Display Advertising, Mobile Marketing, Television, Titan Interactive

Wondering where technology will take us? I’ve assembled here predictions from known experts on where & how they see technology evolving in the coming years, from 2017 onwards.