What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]
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Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, […]
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Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]
Read MoreWondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further!
Read MoreToday we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.
Read MoreHow has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.
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Increasing advertising budgets in digital platforms don’t come out of thin air. While it’s true advertisers spend a little more overall each year, the bulk of the growth in digital platforms comes directly from another media’s prior years’ budgets.
Read MoreEvery year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end.
Read MoreIt’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.
