Recently, I came across this question on Quora – Do Facebook ads work? Several others had already responded, most with case studies or specific formulas. I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. My answer differs in that’s it is a little more theoretical. I decided […]
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Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]
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Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
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The other day I was on Quora (social media where people ask and answer questions of all kinds) and was asked to answer this question: how do location based ads work? (link to my original answer) I’m in the habit, from time to time, to answer questions on Quora, though not so much asking them. […]
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The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]
Read MoreTo all participants of the DAAC’s AdChoices program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i”, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon. Change its color to your liking and […]
Read MoreThe new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]
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There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
Read MoreDoes ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]
Read MoreTargeting options, there are a great many of them. Have you ever considered whether or not one option was even appropriate for a particular campaign objective?
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