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Online Advertising 2023 forecast, and beyond

Online Advertising 2023 forecast, and beyond
This entry is part 4 of 20 in the series 2023 & Beyond

2023 is already creeping upon us. We know the death of the 3rd party cookie has been delayed to the end of 2023, but what else should we expect for online advertising then? What shape will online advertising 2023 take? And beyond? 2023 & Beyond Digital Advertising Predictions Please note that some of these predictions […]

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2022 Media & Advertising Predictions

2022 Media & Advertising Predictions
This entry is part 5 of 8 in the series 2022 Predictions

What are the 2022 Media & Advertising Predictions? What do the experts say? These 2022 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our […]

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2022 MarTech Forecast

2022 MarTech Forecast
This entry is part 18 of 20 in the series 2022 & Beyond

MarTech is ever-evolving. Moreover, there’s constant consolidation and innovation happening in this industry. We know that the 3rd party cookie disappears in 2022. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2022 MarTech Forecast. This article covers MarTech predictions for 2022 through 2040. We’ll cover Ad Tech, Blockchain, […]

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My 2021 Predictions

My 2021 Predictions
This entry is part 9 of 10 in the series 2021 Predictions

I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]

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Political Ads Program Webinars

Political Ads Program Webinars

Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]

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2021 MarTech predictions

2021 MarTech predictions
This entry is part 18 of 18 in the series 2021 & Beyond

MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]

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Do Facebook ads work?

Do Facebook ads work?

Recently, I came across this question on Quora – Do Facebook ads work? Several others had already responded, most with case studies or specific formulas. I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. My answer differs in that’s it is a little more theoretical. I decided […]

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What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

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