The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]
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Advertising Standards Canada (Ad Standards) recently announced their eighth annual AdChoices Accountability Program Compliance Report, covering 2022. Ad Standards works at an arms-length from the DAAC to independently monitor participants’ compliance with the DAAC Principles and reports on the compliance of all participants annually. Ad Standards also responds to questions and complaints from the public […]
Read MoreRegional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]
Read MoreOn June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]
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2023 is already creeping upon us. We know the death of the 3rd party cookie has been delayed to the end of 2023, but what else should we expect for online advertising then? What shape will online advertising 2023 take? And beyond? 2023 & Beyond Digital Advertising Predictions Please note that some of these predictions […]
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What are the 2022 Media & Advertising Predictions? What do the experts say? These 2022 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our […]
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MarTech is ever-evolving. Moreover, there’s constant consolidation and innovation happening in this industry. We know that the 3rd party cookie disappears in 2022. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2022 MarTech Forecast. This article covers MarTech predictions for 2022 through 2040. We’ll cover Ad Tech, Blockchain, […]
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I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]
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Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]
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MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]
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