What happened in 2018 where advertising is concerned? Like last year, I’ve split 2018 in review into several posts. Previously we’ve covered: 2018 in general 2018 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad Agency Centro Signs On 100 […]
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What are the 2019 predictions in where advertising is concerned? — updated Dec.16 — These 2019 predictions aren’t only for online, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, […]
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What are the 2019 predictions in where ad spend is concerned? More specifically, what 2019 Predictions — updated Dec.17 — 2019 predictions are divided into 8 posts: 2019 business predictions 2019 marketing predictions 2019 advertising predictions 2019 mobile predictions 2019 social media predictions 2019 technology predictions Other 2019 predictions Today, discover 2019 ad spend forecasts for […]
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Instagram launched its “stories” feature in 2016 and almost overnight, it had 300M daily users. Read on to see how 30 different businesses hit it big using Instagram Stories. The average user spends 28 minutes with a “story” 1/3 of all Instagram users engage with stories every day 50% of businesses on Instagram have made […]
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SEO, search engine optimization, is a moving target. To understand SEO, you need to recognize that while its definition remains stable over time, its parameters are ever changing. Some evolve while others change entire, and others yet appear or disappear as their importance changes over time. Most major companies have in-house, or external SEO experts […]
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The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]
Read MoreEver since Star Trek, the original series first aired in 1966, the geek in all of us has hoped to one day talk to their computer rater than type at a keyboard. We are not all the way there yet, but we are pretty close. There’s a lot we can now do with by talking […]
Read MoreTo all participants of the DAAC’s AdChoices program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i”, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon. Change its color to your liking and […]
Read MoreThe new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]
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A new interactive site designed by researchers at the University of Winnipeg. The Climate Atlas is a great tool for Canadians to visualize the impact of climate change on more than 2,000 cities and towns across the country. The article, “The impact of climate change: something to be seen!” was previously published on MeteoGlobale.com. Climate […]
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