Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]
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Winter is fast approaching and if you have not already settled on a weather solution for winter viability, you should consider MeteoGlobale’s Meteo Routes solution. Meteo Routes is the tool you need to anticipate, and best manage problematic winter weather events. It is a dashboard by which you will access atmospheric weather forecasts, as well […]
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For you to become successful in your online marketing, there are a lot of crucial marketing strategies that you should have. Also, you need to know that various forms of marketing can take your business to the next level. However, since there are thousands of marketing ideas or strategies, it can be challenging to determine […]
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Do you know the difference between Brand Awareness and Brand Equity? Latana recently published an article on the subject. Among the aspects discussed were the tracking of the campaign and its performance relative to brand awareness and brand equity. I wouldn’t go so far as to say this is the most important aspect of the […]
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Online privacy at the core, privacy from spies and hackers that is, is dependent on your data is secure. Keeping your data is particularly challenging today because of all the attempts by various organizations and governments to accumulate as much data as they can about the average technology user. What can you do to enhance your privacy?
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Wondering what’s on the horizon in television technology & broadcasting for 2020 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Television Technology Predictions This […]
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Wondering what’s on the horizon for data and analytics in 2020 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Data & Analytics Predictions This […]
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Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
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Are you already eager to discover mobile marketing predictions for 2020 and beyond? I’ve compiled a whole bunch of mobile predictions for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Mobile Marketing Predictions This post covers digital advertising predictions […]
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The other day I was on Quora (social media where people ask and answer questions of all kinds) and was asked to answer this question: how do location based ads work? (link to my original answer) I’m in the habit, from time to time, to answer questions on Quora, though not so much asking them. […]
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